Evidence-Based Practice & Applied Nursing Research Essay

Type of Sources / Appropriateness of Sources / Classification of Sources American Academy of Pediatrics and American Academy of Family Physicians article regarding acute otitis media is a filtered resource. It is an appropriate source for nursing practice because; it establishes clinical guidelines to diagnose and manage AOM. It also establishes guidelines when to treat the signs and symptoms of AOM, watchful waiting, or to treat with an antibiotic. This article is classified as an evidence based guideline because, it reviews multiple research literatures in a systemic manner and provides recommendations of practice. Block’s Causative Pathogens article is an unfiltered resource. It is an appropriate source for nursing practice because it provides the clinician with the most recent and up to date research on the topic. The article is primary research evidence because; its researchers acquired the data first hand. Kelly’s article regarding Current pediatric diagnosis and treatment is a general information resource. This article is not appropriate for clinician use because it only provides basic general background. It does not guide the clinician in diagnosing and treatment. McCracken’s article in the Pediatric Infectious Disease Journal is an unfiltered resource. It is an appropriate for nursing practice because it supports established guidelines and shows what will happen with continued antibiotic use. This is an evidence summary article because it lists all of the important information and the evidence supporting it. The last source of evidence is interviews with parents. This type of source is considered a general information resource. It is appropriate because, the interviews give firsthand experience of onset and signs and symptoms of AOM. This source of classifications is none of the listed. â€Å"Acute otitis media (AOM) is the most common infection for which antibacterial agents are prescribed for children in the United States. As such, the diagnosis and management of AOM has a significant impact on the health of children, cost of providing care, and overall use of antibacterial agents (AAFP, 2004).  Watchful waiting can have many benefits for the children and the provider if used properly. Diagnosing AOM can be tricky. The signs and symptoms can also be related to other illnesses such as an upper respiratory virus. Throwing antibiotics at any illness use to be the course of action. However, now that there is evidence that bacteria have become resistant to some antibiotics, clinicians are testing out other means of treating illnesses. If the child presenting with symptoms of AOM has no underlying conditions and has means to follow up with the doctor if the symptoms progress, watchful waiting is an appropriate app roach for treating the child. According to the research, placebo controlled trials have shown that children have responded well without antibacterial intervention. Giving the opportunity for the illness to resolve without antibacterial intervention not only benefits the child but, the caregivers and the clinician. It benefits the child by not being exposed to antibiotics that are not needed, therefore creating a potential resistance to that antibiotic. It benefits the caregiver by not spending money on a medication their child does not need. Last, it benefits the clinician by preventing resistance to an antibiotic that may be useful in the near future. Watchful waiting is only appropriate if the patient meets the guidelines of uncomplicated AOM, assurance of a follow up if necessary, and access to antibiotics if symptoms progress or worsen. The findings in the AAFP article can be applied in many ways to improve nursing practice in a healthcare setting. The article provides evidence based guidelines on how to properly diagnose AOM and the typical signs and symptoms. It establishes the three criteria the patient must exhibit for a certain diagnosis of AOM. If the patient does not meet the certain criteria, it guides the clinician to continue to assess the patient for another illness, such as an upper respiratory virus. Proper diagnosis will improve clinician treatment and care of the patient. The article also includes a descriptive chart on how to assess and manage pain associated with AOM. It lists for the clinician the recommended medications, remedies, and agents for the clinician to utilize to manage pain. It also lists the effectiveness and the side effects. This will help improve nursing care by implementing the proper medication and or remedies to the patient with the highest effectiveness and the least amount of side effects. The article also very clearly identifies when watchful waiting is  not appropriate and what antibiotics should be prescribed and the usual dosage. This information is helpful to nursing practice by helping the clinician distinguish what patient is suitable for watchful waiting or antibiotic therapy. Another way the article improves nursing practice is, that the article provides information on how to prevent AOM and reoccurrence. This information can be used to help educate patient’s caregivers on ways to prevent AOM and reoccurrence. Ethical issues always arise when it comes to healthcare, especially when it comes to children. When conducting an evidence based research, there is a high likelihood of exposing the child to potential danger, illness, and adverse reactions. The first ethical issue is; is it even right to subject a child to research if there is a high likelihood of helping other children. That is something for the children’s parents to decide. However, it is the responsibility of the researchers to fully explain the process, potential side effects, potential danger, and any other concerns to the parents. It also the responsibility of researchers to determine if the parents have the capability to comprehend the information and the risk of the research. Not doing so would be unethical and could tarnish the results of the research. Another major ethical dilemma that comes with involving children in research is that the children do not have the capability of making that decision themselves. Research should be a voluntary thing and not left up to someone else to decide. However, when it comes to children that is not an option. The ethical problem is should the child be subjected to potential harm because of the parents’ willingness to allow it. The needs to be guidelines established prior to the start of the research that regulate the risks that the child might be subjected to. The risk should be very minimal with a very high benefit. Involving children in any type of evidence based research can be very tricky and has the potential of bringing up multiple ethical issues. It is the researcher’s responsibility to ensure the child is protected, not exposed to unneeded harm, and the caregivers are knowledgeable of the risk factors and are competent enough to make an informed decision. Besides ethical issues, there are other issues that need to be taken into consideration when research involves children. Vulnerable populations, such as low income families, families with different cultural backgrounds, and families with insufficient education can be at risk when it  comes to research involving children. For an example, low income families may not have the opportunity to participate in evidence based research because they might not fit certain criteria. In the AAFP research, in order for the child to be a candidate of the watchful waiting, they had to have means of a follow up appointment. For low income families, coming to the doctor multiple time may not be option. Financially they may not be able to afford, parents may not be able to get time off from work, or have means of transportation for a follow up appointment. These circumstances may subject the child to unneeded antibiotic treatment simply because the patient is unable to follow up with the doctor. Also, families with a cultural difference may not fully understand the benefits or risks of allowing their child to participate in this research. Without informed consent, the results of the research are tarnished and run the risk of jeopardizing the study. Informed consent when it comes to research involving children is extremely important for validity of a project and prevents any ethical problems. Any research involving children can be extremely tricky and should be held to the highest ethical standards and involve minimal risk to children. References American Academy of Pediatrics and American Academy of Family Physicians. (2004.) Clinical practice guideline: Diagnosis and management of acute otitis media. Retrieved from http://aappolicy.aappublications.org/cgi/content/full/pediatrics;113/5/1451 Block, S. L. (1997). Causative pathogens, antibiotic resistance and therapeutic considerations in acute otitis media. Pediatric Infectious Disease Journal, 16, 449–456. Kelley, P. E., Friedman, N., Johnson, C. (2007). Ear, nose, and throat. In W. W. Hay, M. J. Levin, J. M. Sondheimer, & R. R. Deterding (Eds.), Current pediatric diagnosis and treatment (18th ed., pp. 459–492). New York: Lange Medical Books/McGraw-Hill. McCracken, G. H. (1998). Treatment of acute otitis media in an era of increasing microbial resistance. Pediatric Infectious Disease Journal, 17, 576–579.

Contract and Demand

This is a case of a sales firm which operates for 203 days in a year. Each day the firm operates, it generates revenue (profit) of Rs. 10 Lac. At the beginning of the year, the employees’ union confronts the management of the sales firm over wages and the union presents its demand. The management either accepts this, or rejects it and returns the next day with a counteroffer for wage to be paid to the employees. The firm can open and start functioning only after an agreement on wage is reached between the management and the union.As per the prevailing law in the state and the industry, it is the union’s turn to present its demand on the first day/round of negotiation. At this point the management may either accept or reject the demand made by the union and wait till the next (second day of the year) day to come with its offer. Where again the union has the choice to either accept or reject the offer made by the management and go on to the next (third day of the year) da y to make their demand to management. The rounds of negotiation may go on and on till the last day unless an agreement is reached between the parties over wage. x 5 = 20 (Please indicate the demand and offer in Rupee value and indicate the pay off for both union and management as [a, b] where a = union’s pay off and b = management’s pay off) a. What would be the union’s wage demand on the 1st day/round of wage negotiation between management and union, and in case management accepts it what would be the management’s pay off from such negotiation? b. Who would make an offer or place a demand on the 4th day/round of wage negotiation? What would be the offer / demand? What would be the pay off of each party (union and management) in case the offer / demand made is accepted by the other party? . Who would make an offer or place a demand on the 200th day/round of wage negotiation? What would be the offer / demand? What would be the pay off of each party (union and management) in case the offer / demand made is accepted by the other party? d. Who would make an offer or place a demand on the 203rd day/round of wage negotiation? What would be the offer / demand? What would be the pay off of each party (union and management) in case the offer / demand made is accepted by the other party? Name- SID- SMS ID- Centre Name-

Unit 7 – Childcare and Education Level 3 Cache

E1 Collate evidence which describes the role of the practitioner in meeting children’s learning needs. Gather and present information about the role of the practitioner whenchildren's learning needs. A practitioner’s role in meeting children’s learning needs are to understand and work with each and every child’s learning needs. They can do this by providing different opportunities to individual children because each child is unique and learns differently. The practitioners’ role would therefore be to plan and resource an environment that is challenging and helps children learn in many different areas of their learning.The UN Convention on the Rights of the Child is there for the rights of children should allow children priority as they are more venerable. It states that all children’s wants and learning needs should be met. The UN Convention on the Rights of the Child has 4 cores principles and they are: Non-discrimination regardless of race, sex, gender, religion, disability and any other reason (Article 2), the best interest of the child for example; prevent child from being separated from their families unless separate on is necessary for the best interest of the child, the right to live, survival and development, freedom of speech and thought etc†¦ Article 11, 14 ; 13). Another thing as a practitioner, we need to do is promote a positive environment for parents, colleges and the children because a positive environment can mean that everyone within the setting can get a positive outcome in order to help meet the child’s needs best. Having on-going training can also benefit the practitioners role in meeting children’s needs, teach them about childcare and can help them meet the child’s learning needs because the practitioners go on training outside the setting to get a better insight on how to work with different practitioners, adults and children.E2 Provide information about current influenc es on play +E4 Include examples of different theoretical models of how children play and learn. One theorist which currently influences children’s play is Jean Piaget (1948). His theory was a theory on Cognitive development. He believed that children develop in stages and that they progress through these stages in chronological order. Piaget (1948) said that there were 4 stages of development from birth to adulthood; serisori: motor- birth – 2 years, pre-operational: 2-7 years, concrete operational: 7-11/12 years, formal operations: 11/12-16 years old.He carried out a study which is called ‘mountain study’ to investigate further into his theory. This study was done in a group of children being arranged in front of a simple plaster mountain range and than he sat himself to the side and asked the children to pick from four pictures. This study showed that older children picked what Piaget (1948) saw and the younger children would pick the view they could see . When looking back at this study, Piaget (1948) found out that the older children tend to understand other peoples views.The practitioners would have a role within the Early Years setting to support the children through the different stages of development and the adults should work alongside one another to help the child develop. His theory of cognitive development is based on the importance of active discovery learning where children have child-centred classroom (Maureen D 2006). Piaget theory (1948) allows practitioners to have opportunities to learn without teaching them, appropriate activates are set up through observing the child and these activities are than suitably challenging with real experiences (Maureen D 2006). ’the balance between adult-directed play and child-initiated play should be tipped heavily in favour of child-initiative play. ’’ (Maureen D 2006). Another theorist which currently influences children’s play is Susan Isaacs (1930). Sh e was a psychoanalyst who believed that free play indoors and outdoors is important for children’s needs, development as well as helping them to learn better. She said that free play was important and necessary for children.In 1924 Susan Isaacs became the principle of Malting house, where she set up an educational experiment alongside Geoffrey Pkye(1942) to experiment with different teaching ideas on a small group of children aged two and a half to seven years. Inside the house were three interesting features; the use and development of language to promote thinking, the attention paid to children’s emotions needs and the emphasising on animosity and finding out. Piaget (1948) and Sigmund Freud (1988) were both influenced by Susan Isaacs’s (1930) theory.This theory allows children to understand what is being asked and gives the children challenge in answering a question where they can think on their own. E3- Provide information about current influences on the pla nning and provision Gather information about what currently influences planning and provision of learning opportunities. Every Child Matters Framework which is currently in the process to be changed is part of the Children Act 2004; it is a piece of legislation which has and influences planning and provisions of learning opportunities.The Every Child Matters ensures that settings provide quality of children’s and young people’s play and learning. This supports children from birth to 19 years. When practitioners plan, they should relate their work to the five outcomes for children; be healthy, stay safe, enjoy and achieve though learning, make a positive contribution to society and achieve economic well-being. OFSTED is a regulatory body which makes sure all childcare settings are carrying out correct planning and allowing the children to learn. This is done by having inspections which are based on the five outcomes of Every Child Matters framework.They also do this by looking at each childcare setting to see what curriculum is being offered. Each childcare setting’s curriculum will be varied and this is something the OFSTED will understand for example: every child care setting will follow the (EYFS, 2012) Early Years Foundation Stage but if a setting has children of the age of 6they would follow the National Curriculum. OFSTED requires that practitioners and workers are familiar with the relevant curriculum and requirements of OFSTED. E6 Include TWO (2) examples of information from agencies outside the settingwhich may contribute to the assessment of learning needs.School Nurse A school nurse provides a variety of services such as undertaking health interviews and administering immunisation programmes. They can be employed by the local health authority, community trust, primary care trust or by the school directly. The responsibility of a nurse would include these roles: * Providing confidential health advice for individual children * Asse ssing the whole need of the school community and develop a health plan including a policy on bulling * Promoting good parenting skills by helping and supporting parents * Co-ordinating immunisation programmes Health plans for children with any disability * Providing training for school-based staff to support children with healthcare needs e. g. : asthma * Giving advice to parents, carers or school staff on childhood illnesses and the management and control of infection in the disease * Drug and alcohol abuse and smoking * Sexual health and relationship for example pregnancy * Exercise and healthy eating * Mental health and wellbeing * Obesity * Eating disorder * Disabilities E7 Include TWO (2) plans for curriculum activities which show different approaches to planning learning opportunitiesE8 Include information about the importance of consulting with parents and others when planning and providing learning opportunities. It is important to consult with parents and others when planni ng and providing learning opportunities for the child because the parents know their child’s best interests. This is because parents are their first educators and they know what resources their child likes to use and the likes and dislike of the child. It is also important because parents you may need permission from parents in order to carry out a certain activity.Effective partnership between a childcare setting and parents will help the environment of the setting become more positive for both the child and parents using the provision. It will make the setting and parents understand each other better as well as benefit the child because the child will feel safe and want to learn and achieve better. E9 Provide evidence of current and relevant research throughout the portfolio. Evidence of current and relevant research is provided in my appendix at the end of my assignment.D1 Include an explanation of the key issues in recording assessments. D2 Include an explanation of the k ey issues in recording assessments. + C2 Analyse the role of assessment in informing planning and respecting learning needs. There are many important points to consider when recording assessments of children. The most important issue in recording assessments would knowing the different techniques available to use and find the one that suits most when recording the assessment of the child.These techniques maybe; written narrative, video, photographs, target child observation, checklist observation, tick charts, time sampling, event sampling and mapping to record assessments of the children. The practitioner would need to decide what type of technique would be appropriate in assessing the child and the activity carried out. When using one of the techniques the practitioner would need to check if it was reliable and valid. A technique would be good when the practitioner is able to monitor the child’s behaviour, progress and development as well as keeping them frequent and up to date.Another important factor to consider when recording assessments of children is confidentiality. C1 Analyse the importance of planning and providing learning opportunities to meet children’s diverse needs. In order to plan and provide learning opportunities to meet children’s diverse needs practitioners need to make sure that all children are included within the task and activity. This can be done by providing a large range if motivating opportunities which are accessible to all children to help them develop and allow to support them.Another thing would be a safe environment for children to learn in which is free from any discrimination and bullying. This can be done by valuing and respecting one another (children, teachers, parents and other professionals). The practitioners would be working with other professionals such as an occupational therapist to help the child have the best learning opportunities available. B1 Evaluate how the current influences on play and different theoretical models affect the planning and provision of learning opportunities.Jean Piaget’s theory influenced today’s practice as†¦ Susan Isaac’s theory influenced today’s practice as she believed that play is very important and relives freedom which allows settings to have child lead activities. Another thing she influenced was the parents and carers of the children because she showed and made practitioners aware of the fact that parents are seen as the child’s first educators and therefore they are the most important when providing learning opportunities for the child.Susan’s theory is based on working with parents and carers and this is very vital to today’s influences on play in settings which than allows practitioners to be able to plan learning opportunities for the children in their care. This can also affect planning because the practitioners may not be interacting with the children very well because they are having child lead activities and the practitioners are not experiencing what the parents and cares say about the child and how they act during the activities toward the practitioners.Research has shown thatyoung children learn best when they are actively interacting with others†¦Ã¢â‚¬ ¦. E Wood and N Bennett (1999) International Journal ofEarly Years Education 7 (1) 5-16. This affects planning because†¦Ã¢â‚¬ ¦. Discussion might also consider whether models are appropriate for all settings and factors which might be barriers to implementing change This affects planning because†¦Ã¢â‚¬ ¦. A Include a reflective account of the role of the practitioner in supporting the learning needs of childrenDevelop the information gathered for E1 and use your experiences to consider learning needs of children and show understanding of your practice in supporting the learning needs of children. Use this reflection to suggest appropriate ways you could develop your role as a practitione r when working with children. My role as a practitioner in meeting children’s learning needs are to respect and value each individual child’s learning needs as well as understanding them.This will than allow me to provide different opportunities to individual children because ach child has individual needs and wants in the way that they learn by. Another role of mine is to plan for stimulating activities which are high in challenge to allow them to develop and learn new skills and abilities. Having a challenging environment for children allows the children to extend their learning in various styles and ways. The Equal opportunity policy is also taken into consideration by all practitioners in the setting so that all children are treated equally with respect and can enjoy and achieve their full potential.Staff ratio is also taken into account because we need enough staff in a setting to avoid accidents and keep all children safe and in a secure environment Bibliography: Books: Tassoni. Penny, Kate. Beith, Kath. Bulum and Harriet. Eldridge (2007) CACHE level 3 Child Care and Education 4th edition, London: Heinemann Marian. Beaver, Jo. Brewster, Sandy. Green, Sally. Neaum, Heidi. Sheppard, Jill. Tullack and Miranda. Walker (2008) Childcare and education Cache level 3 Cheltenham: Nelson Thorns

Starting a Business Term Paper Example | Topics and Well Written Essays - 1250 words

Starting a Business - Term Paper Example The paper dwells in detail and focuses on the aspects of starting a sole propriety-based fast food chain in New Jersey. Starting even a small business can lead up to big decisions being made by the owner right from the start, which will need him to be ready to make some important legal decisions being one of the crucial points of future business success. The first and foremost decision to be made is to decide what kind of business it would be, the following article discusses running a sole propriety fast food chain. Listed below are different kinds of business entities. A sole proprietorship is a kind of business entity that is owned and run by a single individual. A limited liability company is a business entity that is a blend of partnership and cooperate structure. Fast food chains are recently becoming a very popular source of food in the United States of America. Therefore starting in a field which is hot with opportunity and ever increasing may give you a better market leading to better chances of running a successful business. The only disadvantage being the competitiveness in such a field. Research is an important aspect of business one must complete before starting a business to get all the essential information. For example, how does he want to run the company? Will the person be able to handle affairs of the business alone or may require partners? Sole propriety business is said to be the easiest and the simplest way to start up due to its ease of setup and nominal cost. It is a kind of a set up where a single person starts up a business and he himself is the face of the company and is solely responsible for everything in the company from funding, to earning profits and to being liable to the losses. Despite all the advantages of a sole proprietorship it can sometimes be proved risky as the owner is fully liable for all the business debts. In the state of New Jersey the first step is to being registered at the central county it can be under the owner s name or a fictitious name although in legal matters it is not a separate entity. In such kinds of businesses owner usually signs contracts with his own name including the matters of transfer of money, writing checks or holding bank accounts. Another step to take in setting up a business is finding a location to set up your business. It may be an office space, a retail space or a warehouse. In the case of starting a business you would require a retail space somewhere in the commercial district. It depends on the owner whether to buy, rent or lease the space. The next step includes getting licenses, permits and getting registered (â€Å"Doing Business in New Jersey†, n. d.). Starting a fast food chain requires the owner to get a license from the Division of Health before you start your business. All businesses must register for tax and employee purposes with the New Jersey Division of Revenue, irrespective of the intent to hire employees. Federal Employee Identification Numbe r (FEIN) is required by the state in order to register for taxes and employees purposes so that the owner can start running his business. Although in a sole propriety the owner can use his or her social security number. Internal

Write a topic of your choice involving either a federal or Florida Essay

Write a topic of your choice involving either a federal or Florida state administrative law agency - Essay Example This essay will set forth the relevant portions of the MPRSA as it applies to ocean disposals of dredged materials and present a case from California where the MPRSA mandated civil penalties for a commercial dredging company. As an initial matter, the primary purpose of the MPRSA is to prevent the disposal of any materials in the ocean, within American jurisdiction, unless that disposal has previously been authorized by a permit granted by the United States Army Corps of engineers with the subsequent approval of the EPA (MPRSA section 101(a); 33 United States Code section 1411). A permit, however, is not easy to obtain; more importantly, as stated by the governing statute and administrative regulations, violating the terms of an otherwise legal permit is also unlawful and will result in civil liability. As a general rule, a permit may be obtained only when the ocean dumping does not â€Å"unreasonable degrade or endanger human health, welfare or amenities, or the marine environment, ecological systems or economic potentialities† (MPRSA section 102; United States Code section 1412). The Code of Federal Regulations sets forth guidelines for determining whether a particular permit application ought t o be approved or denied; and, while both the United States Army Corps of Engineers and the EPA are involved in assessing permit applications, the EPA is the superior administrative agency and its decisions override all other agencies (40 Code of Federal Regulations sections 225.1 & 225.2(c)). In short, the disposal of dredged materials in the ocean is prohibited, a permit application does exist, and there are very strict requirements for a permit to be approved. The MPRSA is enforced through section 105(a), which authorizes the EPA to assess a civil penalty not exceeding $50,000 per day for any violation. These violations may

Comparison of the media systems between USA and China Essay

Comparison of the media systems between USA and China - Essay Example Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge. It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines and tabloids), television, radio and the Internet. These mediums play significant roles in communicating to the general public as an audience as well as changing their perception. Agencies in the advertising industry have seized the opportunity giving out repetitive messages of a place or brand that promises to improve people’s lives and make them better, suggesting cost saving plans, educating people about bank loans and investment opportunities, and suggesting cost effective medicines. In our everyday lives we witness how we rely on the different types of media to assist and change us in our day-to-day activities making information more accessible and convenient just at a click of a mouse or an arm stretc h away. The newspaper, also known as print media differs slightly to magazines, newsletters and tabloids. However, these mediums mainly showcase news, entertainment or advertisement related information to audiences. Newspapers have been around since the time of Julius Caesar in the form of government bulletins kick starting journalism and later giving way to radio as a medium of communication. Radio was a huge turning point in how information was relayed to the general public. It was the first form of communication medium that could transmit voice over a long distance. People depended and still depend on source of news and information from the radio.

Social Media Essay Example | Topics and Well Written Essays - 1250 words - 4

Social Media - Essay Example Social media differentiates from traditional/industrial media in many aspects such as usability, reach, frequency, quality, permanence, and immediacy. There are many effects, which stem from internet usage. The role of social media in marketing is to use it as a communication tool that makes the companies accessible to those interested in their product and makes them visible to those that do not know their result. It ought to lie used as a tool that creates a personality behind their brand and creates relationships that they otherwise may never gain. This not only creates repeat-buyers, but customer loyalty as well. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of the business (Tini, 2011). Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities co-create, share, discuss, and modify user-generated content. It introduces pervasive and sub stantial changes to communication between relative communities, organizations, and individuals. Various statistics account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics have it that Facebook remains the most-visited social network in the U.S. and all over the world. It receives over 152.2 million visitors via P.C and is multiple times the size of the next largest social site across this platform. Similarly, statistics state that Consumers continue to spend more time on social networks than on any other category of sites. To be more precise, they spend roughly 20% of their total time online via, and 30% of total time online via mobile (Smith, 2011). Social media can have tremendous benefits but also can have serious security risks for organizations. Two of the greatest risks to organizations are malware and inadvertent disclosure of sensitive information. The security risks are often cited by companies as a reason they do not a llow social media use. Seventy-two percent of companies believe employees’ use of social media poses a threat to their organizations. Their concerns are justified. Companies in the west are investing increasingly in SMM to get in touch with their customers (Capriotti, 2009). They indulge in constant interaction with their prospects in order to understand their needs and hence make products better. It lies as the best way to learn from ones customers about their needs and your own shortcomings. Nonetheless, SMM is a very personalized way of advertising and promotions can lie targeted only to specific groups, which are interested in a particular domain, quite unlike conventional advertising. According to a report by researchers, the incidence of malware is increasing on the most popular social media sites including Facebook, MySpace, and Twitter (Smith, 2011). There are currently more than one thousand companies compiling comprehensive databases about individual consumers, a va st increase in just five years. Rather than engaging in mass marketing, they focus on gathering as much information as possible about specific people to engage in targeted or profile marketing. By compiling layer upon layer of information about specific individuals, they are able to produce a profile based on income, lifestyle, and an enormous variety of other factors. By making use of these databases, it is possible to identify people by what many would