Television advertising Essay Example | Topics and Well Written Essays - 1000 words

Television advertising - Essay Example ising is almost similar to radio advertising only that it combines audio and visual information; a typical television advertisement would be ten to sixty seconds in duration (Entrepreneur, 2014). Television advertisements are often placed at strategic breaks in the course of the main programming as well as in the course of the last few minutes until the top of the next hour. For instance, a television advertisement broadcast during a live event such as the Olympics or the Super Bowl attracts the attention of billions of potential customers. Television commercials are generally more expensive to produce and broadcast compared to other advertising options but is more appealing to audiences and reaches a broader audience simultaneously since they are both audio and visual. Given that individuals spend at least four hours in front of the television and a majority of households own a T.V. set, television advertising remains one of the most effective marketing approaches, the prevalence of new media platforms notwithstanding. Television advertising entails two main tasks including creating a commercial that is acceptable by broadcasters on the basis of outlined broadcast standards as well as placing the advertisement strategically to reach the largest number of viewers possible. The intricacy of television advertising requires the professional input of production companies and advertising agencies with appropriate experience in the two tasks outlined above. Television advertisements increasingly feature songs or specific musical themes that are designed to hook audiences and to be memorable so that they can remain in the minds of the audience even long after the ad campaign has passed. Many television ads also exploit humour as a creative tool, since it is strongly associated with advertising persuasion; psychologists have attempted, in numerous studies, to explain the impact of humour on advertising persuasion. Headquartered in Germany’s city Bonn, T-Mobile